NIKE - FORM FOLLOWS MOTION

I worked with Nike to develop and photograph Form Follows Motion — a concept, exhibition, and book marking fifty years of Nike design. The project took me inside archives, factories, and R&D facilities that had never been photographed before, exploring how design, performance, and innovation have shaped the brand’s evolution.

The exhibition premiered at the Vitra Design Museum in Basel (September 2024 – May 2025) and will travel next to Madrid and the United States.

The accompanying book is available through the Vitra Design Museum and selected bookstores.

CREDITS

Client: Nike
Assistants: Mark Dexter and Edgar Salmeron
Curator: Glenn Adamson
Exhibition design: Jayden Ali
Book design: Daniel Streat
With thanks to Sara Jhanjee and Nick Schonberger at Nike.

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