CANDY CRUSH ·
CANDY CRUSH ·
CANDY CRUSH 10TH ANNIVERSARY CAMPAIGN
Shot as a major global campaign for the 10th anniversary of Candy Crush, this series plays on the classic Tetris Effect—when hours of gameplay bleed into real life and everyday moments suddenly resemble in-game moves. Anyone who’s spent too long crushing candy will recognise the patterns embedded in these scenes.
Scroll down to see the work lighting up Times Square and the London Underground
Agency: David Madrid
My Agent: Badland
Production Company: MYGOSH
Executive Producer: Natali Sussman
Line Producer: Ulrich Kirchner
Art Direction: Daniel Ortiz, Vito Montolio (Danidevito)
Photo Assistants: Philip Mar Serejo , Gabriel Engelke
Local Production Barcelona: PUERCO® Production Company
Digital Operator: Raul
Retoucher: Munzer Hodayfa
OUTPUT:
Times Square, New York; London Underground
