BANG & OLUFSEN ·
BANG & OLUFSEN ·
BANG & OLUFSEN: THE ART OF IMPOSSIBLE
The Art of Impossible book was conceived, written, and photographed by Alastair Philip Wiper in close collaboration with Bang & Olufsen. Developed over several years, the project explores the company’s century-long pursuit of technological and aesthetic innovation — from radios and record players to speakers and televisions that have redefined the look and feel of modern living.
The book combines exclusive access to archives, prototypes, and production facilities with over 300 commissioned photographs and essays that trace the evolution of Bang & Olufsen’s guiding principle: design must always serve a purpose.
Founded in 1925 by Danish innovators Peter Bang and Svend Olufsen, Bang & Olufsen has spent a century redefining how technology looks, feels, and sounds. Their products — from radios and record players to speakers and televisions — have consistently challenged convention and shaped the visual language of modern living.
CREDITS
Concept, creative direction, photography, and writing: Alastair Philip Wiper
Publisher: Thames & Hudson, 2015
OUTPUT
BANG & OLUFSEN X FERRARI
Campaign created for the launch of Bang & Olufsen’s collaboration with Ferrari — a meeting of two brands defined by performance, engineering, and design.
The series translates the shared values of precision and craftsmanship into a visual language of power and restraint, combining studio and factory photography.
